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  • Uri Baruchin is a marketing strategy consultant based in London, working on branding and customer experience projects with Brandinstinct in the UK and across Europe. In his ever decreasing spare time he co-creates ambitious web things, so far in Hebrew. Start Here

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  • The tougher side of the conversational middle

    19:49 April 20th, 2006 by Uri

    flickrblog.jpgMary Hodder’s post about “The Conversational Middle: Maturing of the Blogosphere” is a must read for anybody who wants to get a closer look at where the blogosphere is headed. So I urge you to read it before you move to the rest of this post.But first, before I add my comments and 5 cents, I must “protest”. Mary kindly opens her post referring to my talk at kinnernet, but “credits” me with numerous opinions that aren’t mine, which were were voiced by me for rhetorical purpose - to describe some of the existing views. (and incidentally, I did use the word meme, though not consistently, because I did not want to exclude listeners unfamiliar with the term). Having said that, since Mary’s post precedes mine, I couldn’t escape a certain “I totally agree, but…” structure, to bring my argument back to my original intent. Anyway, enough apologetics, let’s see what you think…

    There is no “unified purpose”, but purposes matter
    I do not think for a moment that there is a unified purpose for blogs, nor that there should be. There are many different blogging subjects and blog genres. However, I do think that a closer look at the dynamics of each genre by itself is valuable. Read the rest of this entry »

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