Uri Baruchin is a marketing strategy consultant based in London, working on branding and customer experience projects with Brandinstinct in the UK and across Europe. In his ever decreasing spare time he co-creates ambitious web things, so far in Hebrew.
by RSS feedLet’s get it right, your brand & “your brand” aren’t the same
16:40 August 3rd, 2006 by 
Uri
Before we go on to discuss “advanced storytelling” among other things, I would like to make something clear:
Your brand in not “your brand”.
To some of you this may seem as stating the obvious, but as my years in marketing go by, again and again I find this confusion at the centre of many branding projects. Quite often, the same team in the same room will talk about two different things. Read the rest of this entry »
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