The launch of version 2.0, is an opportunity to share three tools that help me save
precious time on a daily basis and that I think will be invaluable
to any web user.

The blogosphere is chock-full of lists of favourite extensions, renamed to add-ons in this version.  I published one in Hebrew a while ago myself.

I’ll take a minimalist approach and recommend only three that had very high impact on my browsing life (That doesn’t happen often any more…).

1. Super DragAndGo - Saves time by opening links in a new tab using a short drag gesture with the mouse. Why this has not become a default in firefox yet  - I have no idea.

2. Mouse Gestures - This add-on lets you add “macros” for almost anything based on combination of mouse gestures. I use it mostly for one short-cut that complements Super DragAndGo. (It’s not a default, you have to set it) Right-Click + drag mouse down to close tab. This way I can open and close tags without moving from where my mouse cursor currently is.
3. Roboform - In a web full of forms and logins, this application is a god send, and definitely my favourite and most often used utility of recent years (By far. Snagit is probably next. both highly purchase-worthy). It replaces long winded log-ins into one click processes, saves you from the risky “one password everywhere” habit, and is very powerful in filling forms. The latest version even recognises when you create a new user, remembers the user & password you choose and later updates the short-cut on your first login. Synch it with its mobile version + add firefox mobile and you have a close thing to your machine on a flashdrive. (Yes, I’m an affiliate. Mostly out of curiosity to check the power of my recommendations)

Technorati Tags: firefox, addons, add-ons, extensions, roboform, lifehacks

I thought of sharing this presentation a while ago, then realised its visual nature meant it will eat all my bandwidth even if only a couple of hundred people will watch it.

You can quickly flick through it on Slideshare, or if you want the fully annotated PPT file, get it from esnips.

Vincent’s photo by Calos Luis
This presentation was given as part of Tinylove’s distributor event in Koln (Cologne), Germany, September 2006.
It was not modified for the web or this blog. Only the annotations were made more elaborate so people can understand more or less how it went and what it tries to say.
The annotations is not the exact script. There isn’t one.

Some parts may seem obvious or too “educational” to some of you out there. If they are, I’m sorry, this was to help the audience follow the ideas.
Also, note that this is a “fun” presentation as the distributor event is largely an evening “recreational” event. To avoid being “the heavy bit”, I did my best to make this presentation light and engaging.
I still tried to bust some viral marketing myths along the way, which is a part some of you may wish to skip to.

Tinylove, are a client of mine who create meticulously designed developmental toys for babies. Their main target audience is parents, specifically “Generation-X parents”. The focus of my work with them was how to better reach this audience through the web. It covered their site, SEO/M, community marketing and more. The implementation of those recommendations is currently still a work in progress and is, obviously, much wider and deeper then the aspects mentioned in this presentation.
Their blog is here.If this presentation is absolutely useless to you, maybe it be can useful to someone you know. Or – at least you may enjoy the work of the talented flickr photographers used to make it.

Anyway – enjoy the show.

CC (on the textual content only) – some rights reserved. http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Technorati Tags: communications, marketing communications, viral marketing, marketing, storytelling, web communities, networked communities

Update: Seth Godin on trade marks

A couple of days ago I bought a kit-kat. (Wait a second, I swear this isn’t turning to THAT kind of blog)
While munching on it, getting my chocolate fix (I’m a hopeless sweet-tooth), I suddenly noticed on the back, hovering between the nutrition table and the contact info, was a sentence.

“It’s good to know™“
click the image to see it full size)Now, I’m not saying it is not good to know the nutritional price of a kit-kat, or to have someone to talk to about it, or other kit-kat related issues.
But trade marking “it’s good know”?!What’s that about?
How did this idea came to be?
Who supported it? Actually thought it was a good idea? (Good? Great, otherwise - how would you justify the legal costs?)
Who was the one to apply and trade-marked it?
Successfully?!
Is that a world wide trade mark?

Technorati Tags: marketing, branding, trademarks, trademark, Nestle, Nestlé, legal