Uri Baruchin is a marketing strategy consultant based in London, working on branding and customer experience projects with Brandinstinct in the UK and across Europe. In his ever decreasing spare time he co-creates ambitious web things, so far in Hebrew.
by RSS feedIt’s good to know
20:05 October 26th, 2006 by 
Uri
Update: Seth Godin on trade marks
A couple of days ago I bought a kit-kat. (Wait a second, I swear this isn’t turning to THAT kind of blog)
While munching on it, getting my chocolate fix (I’m a hopeless sweet-tooth), I suddenly noticed on the back, hovering between the nutrition table and the contact info, was a sentence.
“It’s good to know™“
click the image to see it full size)Now, I’m not saying it is not good to know the nutritional price of a kit-kat, or to have someone to talk to about it, or other kit-kat related issues.
But trade marking “it’s good know”?!What’s that about?
How did this idea came to be?
Who supported it? Actually thought it was a good idea? (Good? Great, otherwise - how would you justify the legal costs?)
Who was the one to apply and trade-marked it?
Successfully?!
Is that a world wide trade mark?
It’s good to know truth is still stranger then fiction.
It’s even better to know the output of corporate culture is often stranger than both.
Damn, I hope I haven’t infringed on Nestlé’s trade-mark, their corporate reputation hints they are not to be messed with…
Update (Nov 7th 2006): Richard Veryard points that Rabbi Friedman also says it’s good to know(TM). Religion using knowledge as trademark makes sense in weird way.
Technorati Tags: marketing, branding, trademarks, trademark, Nestle, Nestlé, legal
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