Comments on: It’s good to know http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/ Life between form & meaning. Adventures in the transformation of marketing by communications, design & technology, meandering from theory to practice. Fri, 03 Feb 2012 11:25:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bulbboy http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/comment-page-1/#comment-1772 Bulbboy Fri, 10 Nov 2006 05:49:04 +0000 http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/#comment-1772 I just watched Scarface this evening and noticed he had a huge TM on his cushions (I think they were cushions). Maybe Nestlé are saying in a roundabout sort of way "It's good to know Scarface." Or maybe not. :) I just watched Scarface this evening and noticed he had a huge TM on his cushions (I think they were cushions).

Maybe Nestlé are saying in a roundabout sort of way “It’s good to know Scarface.”

Or maybe not. :)

]]> By: Phil http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/comment-page-1/#comment-1688 Phil Tue, 07 Nov 2006 18:08:44 +0000 http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/#comment-1688 Matt, You're right - it has the same meaning in the UK as it does in the US. TM means the company is asserting an unregistered trademark; however, if it is unregistered the only recourse for infringement would be an action for 'passing off', based on the grounds that the company has a reputation associated with the trademark which the other party is trying to exploit. I think Nestlé would have a rather difficult time proving that the term "it's good to know" is an integral part of their brand's reputation! As you said, very silly indeed! Matt,

You’re right – it has the same meaning in the UK as it does in the US. TM means the company is asserting an unregistered trademark; however, if it is unregistered the only recourse for infringement would be an action for ‘passing off’, based on the grounds that the company has a reputation associated with the trademark which the other party is trying to exploit. I think Nestlé would have a rather difficult time proving that the term “it’s good to know” is an integral part of their brand’s reputation! As you said, very silly indeed!

]]> By: Uri http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/comment-page-1/#comment-1505 Uri Mon, 30 Oct 2006 18:57:17 +0000 http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/#comment-1505 Matt, I have feeling you may be right (on both accounts). Matt, I have feeling you may be right (on both accounts).

]]> By: Matt http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/comment-page-1/#comment-1503 Matt Mon, 30 Oct 2006 18:46:25 +0000 http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/#comment-1503 I'm not sure what "TM" means in the UK/EU, but in the U.S. it simply means that the user is using the mark as a trademark and is asserting (common-law) trademark rights in the mark. The "®" symbol means that the trademark has actually been registered at the US Patent and Trademark Office. Regardless of the legal import of the "TM" usage, Nestlé seems in this case to be extremely silly. I’m not sure what “TM” means in the UK/EU, but in the U.S. it simply means that the user is using the mark as a trademark and is asserting (common-law) trademark rights in the mark. The “®” symbol means that the trademark has actually been registered at the US Patent and Trademark Office. Regardless of the legal import of the “TM” usage, Nestlé seems in this case to be extremely silly.

]]> By: Uri http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/comment-page-1/#comment-1404 Uri Fri, 27 Oct 2006 11:45:04 +0000 http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/#comment-1404 Yeah, I noticed that. Say, Hanan, have you started a career as a human trackback? ;-) Yeah, I noticed that.
Say, Hanan, have you started a career as a human trackback? ;-)

]]> By: Hanan Cohen http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/comment-page-1/#comment-1403 Hanan Cohen Fri, 27 Oct 2006 11:41:13 +0000 http://www.marketingbabylon.com/2006/10/26/marketing/nestle-marketing-communications-good-to-know/#comment-1403 David Weinberger says "Oy". http://www.hyperorg.com/blogger/mtarchive/its_good_to_know_is_trademarke.html David Weinberger says “Oy”.

http://www.hyperorg.com/blogger/mtarchive/its_good_to_know_is_trademarke.html

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