http://www.marketingbabylon.com/2006/11/21/marketing/itn-not-about-the-wacky-marketing-ideas/ Life between form & meaning. Adventures in the transformation of marketing by communications, design & technology, meandering from theory to practice. Sun, 05 Sep 2010 12:11:56 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.marketingbabylon.com/2006/11/21/marketing/itn-not-about-the-wacky-marketing-ideas/comment-page-1/#comment-49913 Marketing Babylon » Blog Archive » שוב בלונדון, הבהרות/טוקבק על אינטרנט ושיווק Tue, 22 Jan 2008 16:26:28 +0000 http://www.marketingbabylon.com/2006/11/21/marketing/itn-not-about-the-wacky-marketing-ideas/#comment-49913 [...] אנקדוטלית, ואני מקווה שאנשים לא ייתפסו דווקא אליה. זה לא הגימיק שעובד כאן, זה הקשר בינו ובין מישור [...] [...] אנקדוטלית, ואני מקווה שאנשים לא ייתפסו דווקא אליה. זה לא הגימיק שעובד כאן, זה הקשר בינו ובין מישור [...]

]]> http://www.marketingbabylon.com/2006/11/21/marketing/itn-not-about-the-wacky-marketing-ideas/comment-page-1/#comment-3496 bilit Mon, 18 Dec 2006 02:38:11 +0000 http://www.marketingbabylon.com/2006/11/21/marketing/itn-not-about-the-wacky-marketing-ideas/#comment-3496 Great point ... we are too often falling for the wacky idea that has no legs ... VCs buy these wacky ideas for lots of money hoping one will pan out ... the failure often arise because there was no real latent demand, no delivery was flawed and/or the value capture logic did not work Great point … we are too often falling for the wacky idea that has no legs … VCs buy these wacky ideas for lots of money hoping one will pan out … the failure often arise because there was no real latent demand, no delivery was flawed and/or the value capture logic did not work

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