Uri Baruchin is a marketing strategy consultant based in London, working on branding and customer experience projects with Brandinstinct in the UK and across Europe. In his ever decreasing spare time he co-creates ambitious web things, so far in Hebrew.
by RSS feedMy CNN bit on "User Generated Content" SuperBowl ads
9:45 February 2nd, 2007 by 
Uri
Just got back from the CNN studios in London, where I commented about the “user generated content” SuperBowl ads (youtubed version hopefully to come unfortunatly, due to a seried of technical glitches, I don’t have a video of this segment, and would be thankfull if anybody out there has. I only have “bootlegs” that I only dare show to friends & family.).
On this year’s superbowl, some of the adverts feature user generated content. But are they, really?
- The NFL run a competition where members of the public pitched ideas, but the winning idea was created by a professional marketer and will be professionally shot.
- Doritos & Chevrolet will air ads shot by users, but (the brilliant) finalists look just like professional ads.
- Alka Seltzer will broadcast the winner of what is practically a jingle competition (those were quite popular with 40’s and 50’s radio campaign).
The points I was trying to make (and hopefully did - with TV you can never know until you watch it, and it was a live recording): Read the rest of this entry »
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