Uri Baruchin is a marketing strategy consultant based in London, working on branding and customer experience projects with Brandinstinct in the UK and across Europe. In his ever decreasing spare time he co-creates ambitious web things, so far in Hebrew.
by RSS feedCan brand strategy influence new product development?
17:43 February 10th, 2007 by 
Uri
I’ve been asked recently, on a couple of occasions, if brand strategy can inform the development of new products, services and offerings.
While those processes cannot be guided only by the brand, the two are more closely related than they may seem.
Companies today live in a world of abundance. One side effect of this abundance is that at any given moment, the amount of new offerings and product they can embark on developing borders on the endless. This is even worse when it comes to things like software features.
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