http://www.marketingbabylon.com/2007/02/10/marketing/can-brand-strategy-influence-new-product-development/ Life between form & meaning. Adventures in the transformation of marketing by communications, design & technology, meandering from theory to practice. Fri, 03 Feb 2012 11:25:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingbabylon.com/2007/02/10/marketing/can-brand-strategy-influence-new-product-development/comment-page-1/#comment-51172 Marketing Babylon » Blog Archive » Foxytunes and Yahoo! fighting the good fight together Mon, 04 Feb 2008 17:32:23 +0000 http://www.marketingbabylon.com/2007/02/10/marketing/can-brand-strategy-influence-new-product-development/#comment-51172 [...] Foxytunes were always the poster-boys-case-study for a post I wrote about the relationship between brand strategy and product development. Now I can finally say [...] [...] Foxytunes were always the poster-boys-case-study for a post I wrote about the relationship between brand strategy and product development. Now I can finally say [...]

]]> http://www.marketingbabylon.com/2007/02/10/marketing/can-brand-strategy-influence-new-product-development/comment-page-1/#comment-9562 Katie Riker Sternberg Thu, 08 Mar 2007 19:05:52 +0000 http://www.marketingbabylon.com/2007/02/10/marketing/can-brand-strategy-influence-new-product-development/#comment-9562 Couldn't agree more. We counsel clients all the time that quality is more important than the sheer number of new product offeriengs. Start with strategic planning, stay true to the "religion" of your brand and introduce products only if and when they are truly relevant to clients or customers. Couldn’t agree more. We counsel clients all the time that quality is more important than the sheer number of new product offeriengs. Start with strategic planning, stay true to the “religion” of your brand and introduce products only if and when they are truly relevant to clients or customers.

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