Comments on: Marketing plots: Stop Jumpology!

By: Real UGC. + Demystifying ‘conversations’. « how good you want to be

Tue, 04 Nov 2008 12:39:05 +0000

[...] marketers, the ‘conversations’ we have don’t follow the normal social rules. They do. A conversation isn’t a wacko theoretical concept that takes years to understand. Stop [...]

By: Uri

Uri — Mon, 22 Oct 2007 13:45:50 +0000

(sigh)
this sort of marketing makes me sad, really.

By: Danielito

Danielito — Sat, 20 Oct 2007 11:40:19 +0000

it can get very much worse than jumpology. in mexico we have the richest man in the world (carlso slim who creates in me the urge to, run not jump!) promoting telcel (the relatively-monopolistic mobile operator) with a ridiculous campaign featuring a cast of ‘american’ looking hotties (read white) telling us ‘naci siendo telecel’ or to translate… ‘i was born telcel’. it is no longer just a service offer… but a way of life.

By: No Jumpology » Marketing

No Jumpology » Marketing — Wed, 22 Aug 2007 09:55:36 +0000

[...] the advertising industry’s greatest sins - Emotional fundamentalism (a phrase coined by…[continuarea pe Marketing Babylon] Tags:advertising Andrei Rosca [...]

By: Uri

Uri — Mon, 20 Aug 2007 15:29:50 +0000

that’s a great quote! thanks!

By: Jerry

Jerry — Sun, 19 Aug 2007 05:39:47 +0000

To quote a comedy genius:

Some people have a little too much fun on television: the soda commercial people – where do they summon this enthusiasm? Have you seen them? “We have soda, we have soda, we have soda”, jumping, laughing, flying through the air – it’s a can of soda. Have you ever been standing there and you’re watching TV and you’re drinking the exact same product that they’re advertising right there on TV, and it’s like, you know, they’re spiking volleyballs, jetskiing, girls in bikinis and I’m standing there – “Maybe I’m putting too much ice in mine.”