Comments on: Haven’t mentioned that "the product is the brand is the product" for about five minutes… http://www.marketingbabylon.com/2009/05/08/marketing/xobni/ Life between form & meaning. Adventures in the transformation of marketing by communications, design & technology, meandering from theory to practice. Fri, 03 Feb 2012 11:25:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Amitai Sandy http://www.marketingbabylon.com/2009/05/08/marketing/xobni/comment-page-1/#comment-86601 Amitai Sandy Sat, 09 May 2009 07:30:20 +0000 http://www.marketingbabylon.com/2009/05/08/marketing/xobni/#comment-86601 You mean you think there are still people who don't know Microsoft is a big fat stupid giant who fuck up everything they do? I think that the first target market for new small start-ups are always early adopters, and these guys, just like you, favor the small start-ups over the big fat whales almost by default, and if they like the new product, they will campaign for it to the masses. You mean you think there are still people who don’t know Microsoft is a big fat stupid giant who fuck up everything they do?

I think that the first target market for new small start-ups are always early adopters, and these guys, just like you, favor the small start-ups over the big fat whales almost by default, and if they like the new product, they will campaign for it to the masses.

]]> By: Uri Baruchin http://www.marketingbabylon.com/2009/05/08/marketing/xobni/comment-page-1/#comment-86593 Uri Baruchin Sat, 09 May 2009 00:48:23 +0000 http://www.marketingbabylon.com/2009/05/08/marketing/xobni/#comment-86593 Hey Jeff! What a pleasant surprise. Keep up the good work. Hey Jeff! What a pleasant surprise. Keep up the good work.

]]> By: Jeff Bonforte http://www.marketingbabylon.com/2009/05/08/marketing/xobni/comment-page-1/#comment-86592 Jeff Bonforte Sat, 09 May 2009 00:39:00 +0000 http://www.marketingbabylon.com/2009/05/08/marketing/xobni/#comment-86592 Exactly. Jeff Bonforte CEO, Xobni Exactly.

Jeff Bonforte
CEO, Xobni

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