I thought of sharing this presentation a while ago, then realised its visual nature meant it will eat all my bandwidth even if only a couple of hundred people will watch it.

You can quickly flick through it on Slideshare, or if you want the fully annotated PPT file, get it from esnips.

Vincent’s photo by Calos Luis
This presentation was given as part of Tinylove’s distributor event in Koln (Cologne), Germany, September 2006.
It was not modified for the web or this blog. Only the annotations were made more elaborate so people can understand more or less how it went and what it tries to say.
The annotations is not the exact script. There isn’t one.

Some parts may seem obvious or too “educational” to some of you out there. If they are, I’m sorry, this was to help the audience follow the ideas.
Also, note that this is a “fun” presentation as the distributor event is largely an evening “recreational” event. To avoid being “the heavy bit”, I did my best to make this presentation light and engaging.
I still tried to bust some viral marketing myths along the way, which is a part some of you may wish to skip to.

Tinylove, are a client of mine who create meticulously designed developmental toys for babies. Their main target audience is parents, specifically “Generation-X parents”. The focus of my work with them was how to better reach this audience through the web. It covered their site, SEO/M, community marketing and more. The implementation of those recommendations is currently still a work in progress and is, obviously, much wider and deeper then the aspects mentioned in this presentation.
Their blog is here.If this presentation is absolutely useless to you, maybe it be can useful to someone you know. Or – at least you may enjoy the work of the talented flickr photographers used to make it.

Anyway – enjoy the show.

CC (on the textual content only) – some rights reserved. http://creativecommons.org/licenses/by-nc-sa/2.0/uk/

Technorati Tags: communications, marketing communications, viral marketing, marketing, storytelling, web communities, networked communities

The way I see it, BlogDay is an opportunity to recommend blogs that are not the usual suspects. So here are some blogs I think deserve more recognition.

1. Assi Sharabi is an anthropologistsocial-psychologist-come-planner, who keeps getting cool ideas like analysing the youtube leader board.
2. Anecdote is narrative lead organisational consulting group-blog from Australia.
3. Nova Spivack writes dense musings about the web and points to thought provoking science news.
4. Raph Koster’s ideas about gaming are too good to be kept just for that. Let’s steal them for marketing.
5. Ben Hammresley is renaissance action guy. Coding for the guardian, Snapping in Afghanistan and writing. I’m sure his upcoming Octet book will kick ass.

For Hebrew recommendations, I have another blogday post in my Hebrew blog.

Technorati Tags: blogday, blogday2006

Mary Hodder’s post about “The Conversational Middle: Maturing of the Blogosphere” is a must read for anybody who wants to get a closer look at where the blogosphere is headed. So I urge you to read it before you move to the rest of this post.But first, before I add my comments and 5 cents, I must “protest”. Mary kindly opens her post referring to my talk at kinnernet, but “credits” me with numerous opinions that aren’t mine, which were were voiced by me for rhetorical purpose - to describe some of the existing views. (and incidentally, I did use the word meme, though not consistently, because I did not want to exclude listeners unfamiliar with the term). Having said that, since Mary’s post precedes mine, I couldn’t escape a certain “I totally agree, but…” structure, to bring my argument back to my original intent. Anyway, enough apologetics, let’s see what you think…

There is no “unified purpose”, but purposes matter
I do not think for a moment that there is a unified purpose for blogs, nor that there should be. There are many different blogging subjects and blog genres. However, I do think that a closer look at the dynamics of each genre by itself is valuable. Read the rest of this entry »

I spent the last week ill, and it’s getting late…
I do intend to spend the next couple of posts going deeper into some of the content, but Kinnernet (this one was my third) is essentially a “all things weird & wonderful” salad experience and I want to try and relate a bit of the unique atmoshphere of that event.
Read the rest of this entry »

This is just to admit my shame - I’ve yet to put finger to keyboard and write of my Kinnernet experiences. I have much to tell, and many posts in the next couple of weeks will spin off things that happened and were said/heard there.

TheMarker’s “Comvention” followed up without a break, nearly as hectic, mainly due to people “asking to borrow my brain for a couple of minutes” (always good fun).

So this entire trip had nearly zero-downtime, and now I’m back at my desk (and so-called life) catching up etc. I promise to get around to it soon. If you want to make sure you don’t miss it - subscribe by RSS or mail from the right hand column. This is a low(ish) traffic blog, so it shouldn’t cause you too much trouble.

“BRB”

Watch the Kinnernet and Kinnernet2006 tags on flickr for pictures. I’ve also put some favs on my own flickr.