Marketing Babylon

Life between form & meaning. Adventures in the transformation of marketing by communications, design & technology, meandering from theory to practice.

BlogDay 2006 recommendations

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The way I see it, BlogDay is an opportunity to recommend blogs that are not the usual suspects. So here are some blogs I think deserve more recognition.

  1. Assi Sharabi is an anthropologistsocial-psychologist-come-planner, who keeps getting cool ideas like analysing the youtube leader board.
  2. Anecdote is narrative lead organisational consulting group-blog from Australia.
  3. Nova Spivack writes dense musings about the web and points to thought provoking science news.
  4. Raph Koster’s ideas about gaming are too good to be kept just for that. Let’s steal them for marketing.
  5. Ben Hammresley is renaissance action guy. Coding for the guardian, Snapping in Afghanistan and writing. I’m sure his upcoming Octet book will kick ass.

For Hebrew recommendations, I have another blogday post in my Hebrew blog.

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The tougher side of the conversational middle

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flickrblog.jpgMary Hodder’s post about “The Conversational Middle: Maturing of the Blogosphere” is a must read for anybody who wants to get a closer look at where the blogosphere is headed. So I urge you to read it before you move to the rest of this post.But first, before I add my comments and 5 cents, I must “protest”. Mary kindly opens her post referring to my talk at kinnernet, but “credits” me with numerous opinions that aren’t mine, which were were voiced by me for rhetorical purpose – to describe some of the existing views. (and incidentally, I did use the word meme, though not consistently, because I did not want to exclude listeners unfamiliar with the term). Having said that, since Mary’s post precedes mine, I couldn’t escape a certain “I totally agree, but…” structure, to bring my argument back to my original intent. Anyway, enough apologetics, let’s see what you think…

There is no “unified purpose”, but purposes matter
I do not think for a moment that there is a unified purpose for blogs, nor that there should be. There are many different blogging subjects and blog genres. However, I do think that a closer look at the dynamics of each genre by itself is valuable. Read the rest of this entry »

The Kinnernet 2006 Experience Give & Take, Brain & Tickle

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Kinnernet 2006

I spent the last week ill, and it’s getting late…
I do intend to spend the next couple of posts going deeper into some of the content, but Kinnernet (this one was my third) is essentially a “all things weird & wonderful” salad experience and I want to try and relate a bit of the unique atmoshphere of that event.
Read the rest of this entry »

Post Kinnernet 2006 Stress

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This is just to admit my shame – I’ve yet to put finger to keyboard and write of my Kinnernet experiences. I have much to tell, and many posts in the next couple of weeks will spin off things that happened and were said/heard there.

TheMarker’s “Comvention” followed up without a break, nearly as hectic, mainly due to people “asking to borrow my brain for a couple of minutes” (always good fun).

So this entire trip had nearly zero-downtime, and now I’m back at my desk (and so-called life) catching up etc. I promise to get around to it soon. If you want to make sure you don’t miss it – subscribe by RSS or mail from the right hand column. This is a low(ish) traffic blog, so it shouldn’t cause you too much trouble.

“BRB”

Watch the Kinnernet and Kinnernet2006 tags on flickr for pictures. I’ve also put some favs on my own flickr.

Coming soon – Kinnernet – “the Israeli FOO-Camp”

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In two weeks time, I’m heading out to Israel to take part in Kinnernet. This will be a very short visit and I’m doing it specifically for this special event.
For the third time, Yossi Vardi, of Mirabilis (ICQ) fame, with the help of some sponsors is gathering ~150 “net and technology – addicts, nerds ,geeks , thought leaders, and other creative people ,in order to give like-minded individuals the opportunity to gather informally and discuss topics and concepts that are of interest to them.” (no media & VCs allowed).
The rules of engagement are open-source-anti-con = the attendees are the agenda etc.
It’s always a challenge to decide what you want to talk about when you’re about to meet such a great bunch of people and can choose whatever you want to speak about. I have a lot of subjects I’m passionate about and want to share, so after much thought I narrowed them to three (which was still too much, especially since this is the biggest kinnernet so far):

  1. The dynamics of the Israeli blogosphere and what causes it to be different (and I suspect some things there are true for blogs in small markets in general).
  2. A critical look at the limits of blogging. I feel that often, the evangelists of blogging are so busy preaching, that some issues are neglected. This is an opportunity for the choir to sit together for a critique/reality check.
  3. A marketing workshop for geeks – looking at the connection between product, brand and experience. To a certain degree, Web based applications ARE communication. I wanted to suggest a framework for figuring out what the brand is about / what’s the story of the product, using it to focus the product, user experience and marketing efforts.

Having to choose one subject I had no idea what to do. Eventually, I realised I should choose the one with the maximum combination between my contribution, and what the attendees can give me, since giving & receiving is what this event’s format is about. So I chose number 2. The other two will probably be introduced gradually in this blog.

And yes – I plan to blog aboout Kinnernet. Watch this space.

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