Marketing Babylon

Life between form & meaning. Adventures in the transformation of marketing by communications, design & technology, meandering from theory to practice.

UKGC – custom gaming PC building service review

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So, I don’t think I’ve ever written a review on this blog, but I think this time it is well deserved and also a nice example of the difference good customer experience makes…

UKGC's Cerebus

My pet monster

So here goes:

About 18 months ago, I decided to indulge myself and get back into gaming. I started the process by making the terrible (and apparently common among adult gamers getting back into the habit) mistake of buying a gaming laptop (and nothing less than a souped up Alienware 11mx !). About a year later, I still had the best laptop I’ve ever had, but being unable to upgrade the graphics card (or pretty much anything) meant performance with new titles began to suffer.

So, swallowing my pride, I started looking around at getting a proper gaming PC. Among many questionable gaming PC workshops on the net, ukgamingcomputers.co.uk stood out.

UKGC are all about your customer experience.
We don’t all have time to sweat and curse through the process of building a custom-made PC and they make it all a pleasant experience at a reasonable mark-up.
The site doesn’t bombard you with a million alternatives, just with premium, award winning, components. For those, you will find detailed information that will help you understand what you wish to keep and what you wish to change, even if you’ve been out of the hardware loop for a while.

The hidden treasures of Amazon 1-Star reviews

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I was inspired by this review of Orwell’s 1984, that came trough the lovely B3tards:

Do not buy this book if you’re expecting to find out anything at all about 1984, as this writer seems to have been living on a different planet…Orwell completely fails to capture the uplifting vibe that was the pop explosion of the summer of ’84… maybe he lived in Norwood.

So I immediately thought “I wonder what else is out there?” So went through some random favourite classics, and look what I found…(highlights added)

On Slaughterhouse 5:

This book is a complete waste of time. It is so difficult to read as it jumps back and forth in time. There is no great climax and the stories within just seem to be included by the author to bulk it up.
Childrens crusade? HA! Childrens book more like!

 

Old Man and the Sea:

This "novel" was the worst "piece of literature" I have ever read. If you can spare yourself from the agony of reading a hundred or so pages about an old man and a fish, than do so. This book brought the worst period of my life to a dramatic climax. I was more miserable reading this book than when my wife divorced me and my parents disowned me. I now have no one but at least I don’t have to read this book anymore. Thank you god.

 

The Sun also Rises:

I read this as my first Hemingway,and I have to say that it was thoroughly underwhelming. The characters just hang around drinking, and saying things like ‘What rot!’. The dialogue is comical and unrealistic, and you have to ask yourself what exactly happened when you get to the end. The answer? Nothing. Lack of plot is usually mace up for by interesting character development and interplay, but all we have here is a group of rich conceited fops, gracing Europe with their presence. A waste of time.

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“What has your cult done for you lately?”

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I’m reading Tina Fey’s book “Bossypants”, it’s quite light, but also funny, smart and human as expected, and contains many gems.

Some examples:

“In most cases, being a good boss means hiring talented people and then getting out of their way.”

I agree. This way has proved itself for me when working with design teams as well as, a long time ago, when I was hiring my team at IOL (Many have done exceptionally well in their careers, such joy…)

“Almost everyone [women] first realized they were becoming a grown woman when some dude did something nasty to them.”

Sadly accurate. So far the book is full of feminist observations that while not ground-breaking, are well articulated, heartfelt, opinionated and a joy to read from someone so bang in the heart of mainstream.

Last one, on the cult-like experience of studying and practicing improv comedy:

“Studying improvisation literally changed my life. It set me on a career path towards Saturday Night Live. It changed the way I look at the world, and it’s where I met my husband. What has your cult done for you lately?

Poetry for these Facebooked times

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(the Hebrew version after the fold)

I lost my identity card /Yehuda Amichai

I lost my identity card.
I have to write out my curriculum vitae
all over again for many offices, one copy to God
and one to the devil. I remember
the photo taken thirty-three years ago
at a wind-scorched junction in the Negev.
My eyes were prophets then, but my body had no idea
what was happening to it or where it belonged.

You often say, This is the place,
This happened right here, but it’s not the place,
you just think so and live in error,
an error whose eternity is greater
than the eternity of truth.

As the years go by, my life keeps filling up with names
like abandoned cemeteries
or like an absurd history class
or a telephone book in a foreign city.

And death is when someone keeps calling you
and calling you
and you no longer turn around to see
who it is

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A moment of ambient intimacy

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A Skype chat log from 2007.

Me: Hey, listen – do you think any of the net-savvy literary theorists that you’re connected to has ever mentioned the connection between Bakhtin’s phatic function of language and things like twitter and other instances of ambient intimacy? [link, now broken]
She:
could be, but I’m on the phone and then have to run. I’ll get back to you.  Hi, by the way!
Me:
Exactly!