Recently/Currently working on: Tea packaging, Fashion web site, Credit Card portfolio, Telecom brand architecture, Real-Estate launch campaign

(Some news link to case studies. If you have any questions about my work on specific projects – just contact me: uri @ this site’s domain)
My "extra-curricular" web projects are here.

Latest project & client news (approximately last 18 months)

• 3 projects I led, designed by Niqui Harwood and Chris Stolberg, have made it into the corporate identity issue of prestigious Russian design magazine [kAk] (out of 4 Brandinstinct projects featured in that issue). Pagani, Saffronart, NCCMH.
• Budapest Bank – It took less than a year from the launch of the new brand strategy and less than three months from the launch of the brand identity and they have moved from number 5 to number 2 for top of mind recognition. Not bad for a #7 player. This must be thanks to one of the most considered and engaged implementations of a branding programme that I’ve been a part of.
• Spoke about "Emerging practices in strategic branding" in in Romania (as well as gave my advanced narrative marketing seminar again).
• Pasta Pagani & Budapest Bank launch. With BB, the strategy was launched before the identity and resulted in a highly successful and loved campaign. It’s fun when other people play so nicely with your ideas. The Pagani project includes a "pantone fan for pasta", possibly the favourite single deliverable of my career.
• Brandinstinct’s new site launches, showcasing many of my projects with the agency. The about us section is a wordpress blog.
• Here is a case study for the massive Say telecom shops project. This will become one of Europe’s largest telecom retail chains.
• Wrote an article for Brandinstinct’s newsletter about some of my Marketing Plots related ideas. If you read this blog, much of it will be familiar.
• Saffronart, Brandinstinct’s first project in India, which I landed and led, launched. We did brand strategy, brand identity and designed some power apps. More info and client quotes.
• Greenindex, consumer environmental labelling project.
• Pro-Bono project for NCCMH, the National Collaboration Centre for Mental Health. Mini identity and guideline book covers design. 
• FoxyTunes sold to Yahoo, I helped craft their brand strategy and positioning, as well as created various tag-lines for them and wrote a draft for their manifesto.

With Brandinstinct (as lead consultant)

Budapest Bank, Financial, Hungary
Strategy, Identity, Credit Card portfolio, Brand Engagement

Pasta Pagani, Food, Italy
Strategy, identity, launch suite: web, collateral, exhibition…

MCS Telecom / Say, Telecom, Romania
Retail concept & design

NCCMH, Health, UK
The National Collaboration Centre for Mental Health. Mini identity and guideline book covers design.

Greenindex, Environmental, UK (pro bono)
Brand strategy, identity, consumer environmental labelling.

Saffronart, Luxury, India, New York, London & Worldwide
Strategy, brand architecture, identity, web look & feel, launch suite.

XL leisure group, Travel, UK & Worldwide
Strategy, brand architecture, identity, web look & feel, and a variety of other applications.

Cracker Juice, FMCG, UK
Strategy, concept, product range architecture, identity and package design for a new ambient juice brand that has launched in the UK, available through Asda, Morrison’s and Waitrose.

MTS.Card, (MBRD bank), financial, Moscow, Russia.
Concept, card design and launch collateral for an MTS-mastercard launched by the bank.

No1 mobile (Carrefour’s MVNO), telecom, Brussels, Belgium
Concept, identity, package and POS materials

Cyta, Telecom, Nicosia, Cyprus
Brand architecture for Cyprus’ largest quad-play telecome

LogicaCMG, Telecom, Amsterdam & London
Brand architecture for product porfoltio for multi-national telecom and billing player.

Empik, ecommerce books & media, Warsaw, Poland
Web audit

Independently

Wishood
User experience consulting

Migdal insurance
Web strategy consulting

Suny Telecom, telecom & electronics, Israel
Web strategy consulting

Foxytunes, firefox music extension
(Brand strategy & positioning)

Tiny Love, developmental toys
(details still confidential)

ynet, Israel’s leading news & content site
Resident strategist for two years

JDate & Cupid - Spark Networks Israel, online dating
Brand strategy, positioning, Cupid brand identity (by Open) on going consulting for ~18 months

Genesis Partners, top tier VC, Israel
Brand strategy, positioning, identity (by Dorit Berlin), market activities program

Strauss, Israel’s largest FMCG group, 4 projects for salads and dairy
Brand strategy, positioning, portfolio strategy, packaging (by neo group)

Zlango, mobile pic-talk, Israel
Web strategy, and web site consulting (Site by Mantis)

eSnips, content & storage communities, Israel
Marketing communications consulting

Spearcast, (Palore) - call, rate and share any business phone number on the web, Israel
Brand strategy, positioning, naming, user experience

Amcor, Israel’s oldest & leading fridge brand
Brand strategy & repositioning (with the Brukner-Netta agency)

Mapa, GIS maps, travel & entertainment site, Israel
SEO, SEM, and some additional marketing and user experience consulting

Netex, Hebrew search engine, Israel
Brand strategy, positioning, identity (by Oded Ezer)

Beit Berl College (School of Interdisciplinary Studies), Israel
Marketing of the new game theory & new media studies programmes (with Or-tal Kiriati)

Design Centre (Design Mall), Israel
Brand strategy & repositioning (with the Brukner-Netta agency)

Previous clients:
With Siegel & Gale:
Eurotel, Cesky Telecomm (Czech Republic), ZFS (Zurich/ New York), Cellcom, Strauss-Elite, El-Al, Bank Hapoalim, Ofek (Israel)