About Me

  • Uri Baruchin is a marketing strategy consultant based in London, working on branding and customer experience projects with Brandinstinct in the UK and across Europe. In his ever decreasing spare time he co-creates ambitious web things, so far in Hebrew. Start Here

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    2:15 March 18th, 2006 by Uri

    (I hope to add some case studies eventually. If you have any questions about my work on the specific projects - just contact me: uri @ this site’s domain)
    My “extra-curricular” web projects are here

    Latest project & client news (approx last 12 months)

     

    Recent major clients (~last two years, confidentiality permitting)

    With Brandinstinct (in the role of lead consultant)

    XL leisure group, Travel, UK & Worldwide
    Strategy, brand architecture, identity, web look & feel, and a variety of other applications.

    Cracker Juice, FMCG, UK
    Strategy, concept, product range architecture, identity and package design for a new ambient juice brand that has launched in the UK, available through Asda, Morrison’s and Waitrose.

    MTS.Card, (MBRD bank), financial, Moscow, Russia.
    Concept, card design and launch collateral for an MTS-mastercard launched by the bank.

    No1 mobile (Carrefour’s MVNO), telecom, Brussels, Belgium
    Concept, identity, package and POS materials

    Cyta, Telecom, Nicosia, Cyprus
    Brand architecture for Cyprus’ largest quad-play telecome

    LogicaCMG, Telecom, Amsterdam & London
    Brand architecture for product porfoltio for multi-national telecom and billing player.

    Empik, ecommerce books & media, Warsaw, Poland
    Web audit

    Independently

    Wishood
    User experience consulting

    Migdal insurance
    Web strategy consulting

    Suny Telecom, telecom & electronics, Israel
    Web strategy consulting

    Foxytunes
    , firefox music extension
    (Brand strategy & positioning)

    Tiny Love, developmental toys
    (details still confidential)

    ynet, Israel’s leading news & content site
    Resident strategist for two years

    JDate & Cupid - Spark Networks Israel, online dating
    Brand strategy, positioning, Cupid brand identity (by Open) on going consulting for ~18 months

    Genesis Partners, top tier VC, Israel
    Brand strategy, positioning, identity (by Dorit Berlin), market activities program

    Strauss, Israel’s largest FMCG group, 4 projects for salads and dairy
    Brand strategy, positioning, portfolio strategy, packaging (by neo group)

    Zlango, mobile pic-talk, Israel
    Web strategy, and web site consulting (Site by Mantis)

    eSnips, content & storage communities, Israel
    Marketing communications consulting

    Spearcast, (Palore) - call, rate and share any business phone number on the web, Israel
    Brand strategy, positioning, naming, user experience

    Amcor, Israel’s oldest & leading fridge brand
    Brand strategy & repositioning (with the Brukner-Netta agency)

    Mapa, GIS maps, travel & entertainment site, Israel
    SEO, SEM, and some additional marketing and user experience consulting

    Netex, Hebrew search engine, Israel
    Brand strategy, positioning, identity (by Oded Ezer)

    Beit Berl College (School of Interdisciplinary Studies), Israel
    Marketing of the new game theory & new media studies programmes (with Or-tal Kiriati)

    Design Centre (Design Mall), Israel
    Brand strategy & repositioning (with the Brukner-Netta agency)

    Previous clients:
    With Siegel & Gale:
    Eurotel, Cesky Telecomm (Czech Republic), ZFS (Zurich/ New York), Cellcom, Strauss-Elite, El-Al, Bank Hapoalim, Ofek (Israel)

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