Comments for Marketing Babylon

Comment on Marketing plots: The generic loop trap complex by Uri Baruchin

Uri Baruchin — Thu, 14 Feb 2008 14:57:31 +0000

Hi Rahul,

There is no easy answer. I’m not the kind of consultant who believes in black-boxes or templates.
You describe a challenge, and the solution is down in the fine details of that challenge.

So, I hate to give a general answer, but a rough direction - in the example you give, companies compete by focusing on more specific aspects of the category and target audiences (consumption contexts, finer needs, who are bigger/influential consumers?), then once these have been identified - communicating the right stories and delivering some appropriate innovation. This is even more appropriate if you are a challenger brand.

Comment on Marketing plots: The generic loop trap complex by rahul

rahul — Wed, 13 Feb 2008 17:23:20 +0000

what can be the strategy to differentiate your product incase it is a generic product…let say for example if your product is frito lays chips…hen it belongs to dry snack category where consumer has many options apart from chips….so wat strategies to use if your product is a low involvement impulse purchase product
Thank you

Comment on Can brand strategy influence new product development? by Marketing Babylon » Blog Archive » Foxytunes and Yahoo! fighting the good fight together

Mon, 04 Feb 2008 17:32:23 +0000

[...] Foxytunes were always the poster-boys-case-study for a post I wrote about the relationship between brand strategy and product development. Now I can finally say [...]

Comment on It’s not about the wacky marketing ideas by Marketing Babylon » Blog Archive » שוב בלונדון, הבהרות/טוקבק על אינטרנט ושיווק

Tue, 22 Jan 2008 16:26:28 +0000

[...] אנקדוטלית, ואני מקווה שאנשים לא ייתפסו דווקא אליה. זה לא הגימיק שעובד כאן, זה הקשר בינו ובין מישור [...]

Comment on Marketing plots: The generic loop trap complex by Marketing Babylon » Blog Archive » Marketing plots: The leader’s lament

Tue, 18 Dec 2007 22:35:29 +0000

[...] time I talked about the generic trap loop. This time I want to talk about another generic trap, a “golden generic cage” of sorts. [...]

Comment on Getting through: Communication, Communities & Marketing (presentation) by Shiri

Shiri — Sat, 03 Nov 2007 19:03:22 +0000

Hi Uri, long time…
I was looking for the presentation you did for us in my files and (shame on me) couldn’t find it.

Thank God for e-snipes.

Just wanted to drop you a line on the way.

Cheers, Shiri

Comment on Marketing plots: Stop Jumpology! by Uri

Uri — Mon, 22 Oct 2007 13:45:50 +0000

(sigh)
this sort of marketing makes me sad, really.

Comment on Marketing plots: Stop Jumpology! by Danielito

Danielito — Sat, 20 Oct 2007 11:40:19 +0000

it can get very much worse than jumpology. in mexico we have the richest man in the world (carlso slim who creates in me the urge to, run not jump!) promoting telcel (the relatively-monopolistic mobile operator) with a ridiculous campaign featuring a cast of ‘american’ looking hotties (read white) telling us ‘naci siendo telecel’ or to translate… ‘i was born telcel’. it is no longer just a service offer… but a way of life.

Comment on Marketing plots: The generic loop trap complex by livingbrands

livingbrands — Wed, 05 Sep 2007 10:48:29 +0000

August’s Top Blogging…

Things which have tickled my fancy in the last 30 days… Lubricants of reason Recruiting for the future Are you a synthesiser The future of agencies What’s the use of positioning Pre-school branding Targeted or made Paradigm in crisis The…

Comment on Marketing plots: Stop Jumpology! by No Jumpology » Marketing

No Jumpology » Marketing — Wed, 22 Aug 2007 09:55:36 +0000

[...] the advertising industry’s greatest sins - Emotional fundamentalism (a phrase coined by…[continuarea pe Marketing Babylon] Tags:advertising Andrei Rosca [...]