You can also read about my Clients, and my intensive involvement in the Israeli web scene on my other projects, where you’ll also find the respective news on each subject.
(For something more detailed and business like - here’s a PDF file of my CV)

Currently a busy marketing consultant, which is what I have been doing for over five years now, both agency-side and independently. Previous to that I had client-side management roles (mostly in and around Web NPD: concept, user experience, information architecture, interaction design…).
Connected since 1993, I have over ten years experience of customer experience, marketing communications, branding and strategy.

In November 2005 I moved back to London, for the second time, where I lead the consulting function for branding agency Brandinstinct.

Previous to this relocation I completed two exciting years as an independent consultant based in Israel, working for Israeli and European clients. I’ve been lucky to work on cool projects for cool clients. During that time I also worked with a couple of prominent Israeli web players and start-ups, taught a course in marketing communications for media & art students, spoke about related issues on several public occasions, and published some articles (I still do, when I get the chance).

Previous to that, I spent over 2.5 years in London, where I worked as a Brand Consultant (starting as a senior information architecture consultant) @ international brand consulting firm Siegel & Gale (then Siegelgale). This position followed three intensive years in the Israeli new media arena working for portal IOL, which I left as the director of content development, which basically meant leading product innovation, web concepts, strategy, and spec-ing for most products (and meeting too many start-ups), while discovering that my activities were quickly converging with marketing.

Don’t look for my MBA, you won’t find it. I graduate with a BA cum laude in Poetics and Comparative Literature from the Tel Aviv University, dropping out at a somewhat advanced stage of my Master’s degree studies. Working full time parallel to my studies, I guess I realised I would rather spend my time on practice rather than research. A knowledge of semiotics and narrative theory was, and is, extremely useful to understanding marketing communications.

A Fascination with communications, sign systems and human behaviour ; whether through life, art, science or business, is what leads me in my career, studies and online activities.
My kick is finding clarity in complex situations and bridging the gap between theory and practice. That can happen while solving a marketing problem for a client, designing an interactive application or working on any other activity.

email me at my first name at this site’s domain