Recently/Currently working on: Tea packaging, Fashion web site, Credit Card portfolio, Telecom brand architecture, Real-Estate launch campaign.

I’ve also started teaching postgraduate design students at the London College of Communication.

You can also read about my Clients (including latest news), and my intensive involvement in the Israeli web scene on my other projects, where you’ll also find the respective news on each subject.
(For something more detailed and business like – check out my linked-in profile)

Currently a busy marketing consultant, which is what I have been doing for about eight years now, both agency-side and independently. Previous to that I had client-side management roles (mostly in and around Web NPD: concept, user experience, information architecture, interaction design…).
Connected since 1993, I have over ten years experience of customer experience, marketing communications, branding and strategy.

In November 2005 I moved back to London, for the second time, where I lead the consulting function for branding agency Brandinstinct.

Previous to this relocation I completed two exciting years as an independent consultant based in Israel, working for Israeli and European clients. During that time I also worked with a couple of prominent Israeli web players and start-ups, taught a course in marketing communications for media & art students, spoke about related issues on several public occasions, and published some articles (I still do, when I get the chance).

Previous to that, I spent over 2.5 years in London, where I worked as a Brand Consultant (starting as a senior information architecture consultant) @ international brand consulting firm Siegel & Gale (then Siegelgale). This position followed three intensive years in the Israeli new media arena working for portal IOL, which I left as the director of content development, that basically meant leading product innovation, web concepts, strategy, and spec-ing for most products (and meeting too many start-ups), while discovering that my activities were quickly converging with marketing.

Don’t look for my MBA, you won’t find it. I graduated with a BA cum laude in Poetics and Comparative Literature from the Tel Aviv University, dropping out at a somewhat advanced stage of my Master’s degree studies. Working full-time parallel to my studies, I guess I realised I would rather spend my time on practice rather than research. A knowledge of semiotics and narrative theory was, and is, extremely central to my strategic marketing work.

A Fascination with communications, sign systems and human behaviour ; whether through life, art, science or business, is what leads me in my career, studies and online activities.
My kick is making sense of complex situations and bridging the gap between theory and practice. It can happen while solving a marketing problem for a client, designing a new channel or working on any other activity.

Oh, and here is how the marketing I preach and practice works, in five simple principles.

email me at my first name at this site’s domain